Richard Payne Studios LLC
Richard Payne is a Creative Director and visual designer specializing in photography, video production, graphic design, and digital marketing, with over a decade of experience creating campaigns for brands including Jordan Brand, Adidas, the NBA, and the NFL that have generated millions of views and measurable brand growth. His work focuses on building revenue-driven visual content that combines strategy and execution to strengthen brand identity, increase engagement, and deliver real returns for clients across sports, corporate, and entertainment industries.
Here you’ll find a handpicked selection of projects, carefully curated to show you what’s possible for your brand.
Bella Hines x Jordan Brand
Creative direction and photography for athlete Bella Hines following her historic NIL signing with Jordan Brand. The campaign was featured and amplified across official @Jumpman23 channels ahead of the “Banned” rollout, and covered by outlets including Forbes along with other basketball and sneaker media, generating millions of organic impressions and viral engagement across all platforms.
Derrick Henry X NFL
Photography for Derrick Henry’s offseason workout campaign, focused on showcasing his training, discipline, and physical preparation leading into the NFL season. Each social rollout generates million of views across all social platforms, with amplification from official NFL channels,NFL teams, and other major sports media outlets.
Isaac okoro x Logo
Concepted and designed the signature logo for Isaac Okoro’s NBA signature shoe with HOLO FOOTWEAR, and served as creative director for the release campaigns. The rollout generated widespread attention across sneaker and basketball media, with coverage from Sports Illustrated and other outlets highlighting the design and its connection to his NBA extension moment.
Arena Visuals and Game Day Graphic Design
Creative direction , Photography, and visual production for Arena Visuals across a few of the most sought-after college basketball matchups of the year, including Auburn vs Houston at Legacy Arena and LSU vs SMU at the Smoothie King Center in New Orleans, along with a WNBA game activation. Work included jumbotron visuals, broadcast graphics, arena billboards, ribbons, and social content, featured across nationally televised ESPN broadcasts reaching millions of viewers.
Jacy Sheldon x Logo
Concept exploration and logo vector production for Jacy Sheldon’s HOLO FOOTWEAR signature WNBA shoe, developing early design directions and refining the final logo into a clean, scalable vector for the shoe. Also led creative direction and photography for the release campaigns supporting the launch, which were distributed across every major sports media platform. The campaigns went viral enough to sell out on launch day at Dick’s Sporting Goods.
Logo Designs
A curated logo design selection developed to explore multiple visual directions, focusing on brand identity, versatility, and strong visual recognition across digital and print applications.
Overtime x Draft House
On-set photography and creative direction for Overtime's Draft House series in partnership with Ram Trucks, featuring top football prospects including Caleb Downs, Shedeur Sanders, Zachariah Branch, Jaxson Dart, Ashton Jeanty, and Carnell Tate. Directed branded lifestyle imagery and behind-the-scenes photography for the series, creating viral social content that reached millions of viewers.
Isaac okoro x Woj bomb
Custom HOLO FOOTWEAR PE sneaker created for Isaac Okoro celebrating his connection to Adrian Wojnarowski’s final NBA “Woj Bomb” and the report of Okoro’s 3-year, $38M extension with Cleveland. The black and red design featured a bomb graphic on the heel and was worn in-game during the 2024 to 2025 season, quickly going viral across NBA media and sneaker communities. The release was highlighted by Sports Illustrated and other sports publications, helping it go viral and reach millions of views across social platforms.
YOUNG MONEY APAA SPORTS
Young Money APAA Sports partnered with our agency to elevate their social media presence through custom graphic design and athlete-focused content, including social media posts for Lil Wayne and key athlete announcements. Several promotional graphics gained viral traction across basketball social media, increasing engagement and visibility for both the agency and its players while strengthening their overall digital identity.
GRND x Catalog Campaign
Creative direction and photography for GRND's "STAND ON IT" Campaign release, producing brand imagery for product launches, digital marketing, and e-commerce across web and social platforms.
